![]() ![]() By setting up retargeting social media ad campaigns, you can also nurture warm leads and encourage them to re-engage with your business. By doing this, you can make sure that your social media ads are reaching people who are likely to have an interest in what you have to say or offer.īut that’s not the only way that social media adverts can result in increased conversions. Advertising platforms such as Facebook Ads Manager and LinkedIn Campaigns Manager let you devise detailed audience targeting metrics for your ad campaigns. There are several ways to boost your conversion rate with social media advertising. In fact, 27% of people surveyed in the Digital 2020 report stated that they found new brands and products through social media adverts. Social media advertising can help your business generate more conversions. Using remarketing adverts on social media can further boost brand loyalty by making sure your products remain front-and-centre of your customers’ and website visitors’ minds. You can use social media advertising to share customer testimonials or case studies to demonstrate customer satisfaction. Social media advertising can be a great demonstration of social proofing, which in turn, can improve brand loyalty and turn one-time visitors into lifelong customers. It offers the opportunity to connect with your target audience and develop meaningful connections. Social media advertising is about more than promoting your products or services. Improved brand loyaltyĮngaging with your customers on social media can help your business develop a loyal customer base. Therefore, if YouTube ads form part of your social media campaign strategy, you may want to opt for non-skippable in-stream ads to really help increase your brand awareness. ![]() A reported 76% of people habitually skip ads when watching YouTube videos, according to research by Magna. If you do choose to publish an Awareness campaign as part of your paid social media strategy, make sure you choose the most appropriate ad format for your objective. ![]() Whether you are a newcomer within your industry or you are a well-established brand, this increased exposure from social media advertising could result in fresh leads and higher conversions for your business. Increasing your brand awareness, of course, has many benefits for your business. Increased brand awarenessīy promoting your business, products or services across social media, you are increasing brand awareness from the get-go.Įven before clicks and conversions come into play, you are putting your brand out there to millions of people by using social media ads.Īppearing in people’s social media feeds with a ‘sponsored’ label or showing up in front of a YouTube video can do wonders for increasing your brand visibility, helping your business to stay fresh in people’s minds – even if it’s on a subconscious level. If social media ads aren’t already part of your wider marketing strategy, you could be missing out on the opportunity to reach more people, generate higher conversions, and nurture greater customer satisfaction levels. There are multiple advantages of social media advertising. In order to do this, you need to understand the advantages of social media advertising, and how these can be applied to your business. Whether you want to target teens on Tik Tok or make yourself known to millennials on Twitter, success lies in developing the best social media advertising strategy for your business. There are many ways you can use social media to meet your business objectives, and one of those ways is through social media advertising. With a 20% year-on-year increase in social media ad spend, it’s clear that many businesses across the UK value the potential power of social media advertising. In the UK alone, a reported £2.76 billion ($3.38 billion) was spent on social media ads in 2019. With so many people using social media platforms like Twitter, Facebook and Instagram every single day, social media advertising is a marketing strategy that you do not want to miss out on. This is 53% of the world’s population, and a massive 88.9% of the 4.66 billion internet users. There are approximately 4.14 billion active social media users, according to the Digital 2020 report by Hootsuite. To this end, it is essential that your business is both present and active on social media if you really want to connect with your target audience. Social media has taken the world by storm over recent years. ![]()
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